San Diego County Board of Supervisors recognizes the need to redevelop Casa de Oro and is fully committed to do all in it’s powers to make this redevelopment occur as quickly as possible for the benefit of the area resident, businesses, taxpayers, and investors.
Present Look
AERIAL VIEW
STREET VIEW MIDDLE SECTION
Problems and Solutions
Public Infrastructure
Currently, the County Planning Department regularly requires new property owners and existing property owners that wish to upgrade their properties to make improvements to infrastructure on county controlled property. This is a costly deterrent for developers and property owners that are willing to make improvements in Casa de Oro. This discourages property improvements and must be changed.
Zoning & Redevelopment
Zoning designations or other land use mechanisms that will encourage property redevelopment or upgrades that are consistent with the community charactar, such as: site-specific overlays for the small lots to ease development restrictions; streamlining the permitting and development processes for desirable businesses and multifamily development; village-specific design guidelines and design review board supporting redevelopment, encouraging mixed-use.
Street Beautification
Public land in Casa de Oro is increasingly unsightly and has been long ignored. This amplifies the blight and sets a low standard for upkeep on private property. Beautification considerations on public land should include: ‘Gateway Elements’ at Kenwood and Campo (West) and South Granada and Campo (East); removal of chain linked fencing; low maintenance landscaping on the center median on Campo Road; signature landscape along Campo Road; well-planned, convenient, landscaped open spaces; village-specific flags for light poles.
Business Beautification
Aggressive enforcement of code violations, especially unenclosed dumpsters, illegal signage, graffiti and trash removal. Providing incentives to support landscaping projects, paving of parking lots, updated signage that is consistent with new design guidelines, fresh paint, reducing window signs.
Civic Presence
Civic amenities are a critical component of any place-based improvements and will go a long way toward creating a village atmosphere in Casa de Oro. This needs to include
a community center and recreation opportunities (swimming, gymnasium, etc. or at least parity with adjacent communities); a new library through annexation of a group of contiguous smaller lots to jump-start this revitalization effort; re-purposing the GHSD Truck Maintenance Facility through a land swap to build the library and community recreation center; a pocket park along Campo Road.
Mobility
Currently the only convenient form of travel in Casa de Oro is speeding through Campo Road without the intention to stop anywhere. There are numerous deterrents for those that might stop if Casa de Oro looked like a safe and appealing place, but much has to change to make this happen. This involves: removal of concreate walls in parking lots between businesses, so cars can easily visit multiple businesses without having to leave one business and drive onto Campo Road to go to another business that is in the same parking lot; reduction in the number of driveways along Campo Road; inter-connected traffic loop within the many properties fronting Campo Road to make shopping more convenient and increase safety at the Campo sidewalk; improvements to the degraded San Juan Street to the North and particularly Kenora Drive to the South of Campo, which has dense housing looking into the backside of stores; new and attractive bus benches with shade covers and no advertising that could contribute to blight; promote the missing 94-125 Interchange.
Neighborhood Vibrancy and Desirability
Encourage multiuse development where people live and shop within walking distance and close to public transportation. This will create a strong vibrant, 24 hour presence supporting walkability, safety, property values, local businesses, and attractive investment opportunities.
STAKEHOLDERS
Beginning five years ago, long-term residents and community leaders, business owners, community planning groups, nearby schools and churches, property owners, and community organizations have met and joined forces to revitalize the Casa De Oro businesses district.
Their shared effort is to renovate the Casa de Oro area as quickly as possible,
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This involves appeal, involvement, cooperation, and committment by the four major stakeholder groups:
1) Community residents,
2) Businesses owners and landlords,
3) San Diego County government,
4) Real estate developers seeking an attractive ROI.
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WORKING TOGETHER RESULTS
Casa de Oro business district is repidly transformed from an outdated, neglected commercial area into a prime, revitalized, vibrant business, smart growth, mixed-use destination.
EVERYONE WINS!!